The musician as a brand in the digital media ecology
By Rasmus Rex Pedersen (former employee)
The project examines how a musician’s persona is constructed and mediated in complex interaction with the audience, and how power relations between the musician and the audience are affected by changes in the media ecology. This will be done through empirical case studies of selected professional musicians from Denmark, Sweden and the USA.
The project will build upon existing research in media sociology, popular music and communication, and will contribute new knowledge of how existing knowledge of media practices and musician/fan relations can be combined in order to understand changing power relations and forms of social interaction between musicians and their audiences in the digital media ecology of music.
Read the project summary (In Danish)
EXPLORING NARRATIVES OF THE INDIE ARTIST SUBJECT IN NEW MEDIA: AUTEUR, PERSONA OR BRAND?
Præsentation på Conference Popular Music and the Nordic Region in Global Dynamics.